AI-powered member retention
Turn conversations with
instructors and members into action
We run the messages your club already lives on. Cover arranged, waitlists filled, inquiries answered, all of it back inside the systems you run.
Proven in UK fitness
Members retained, not lost
Staff cover, without the chase
AI-powered member retention
Turn conversations with
instructors and members into action
We run the messages your club already lives on. Cover arranged, waitlists filled, inquiries answered, all of it back inside the systems you run.
Proven in UK fitness
Members retained, not lost
Staff cover, without the chase
AI-powered member retention
Turn conversations with
instructors and members into action
We run the messages your club already lives on. Cover arranged, waitlists filled, inquiries answered, all of it back inside the systems you run.
Proven in UK fitness
Members retained, not lost
Staff cover, without the chase
AI-powered member retention
Turn conversations with
instructors and members into action
We run the messages your club already lives on. Cover arranged, waitlists filled, inquiries answered, all of it back inside the systems you run.
Proven in UK fitness
Members retained, not lost
Staff cover, without the chase
AllSet is working with ACE on how AI shows up on the floor, responsibly and safely
AllSet is working with ACE on how AI shows up on the floor, responsibly and safely
AllSet is working with ACE on how AI shows up on the floor, responsibly and safely
AllSet is working with ACE on how AI shows up on the floor, responsibly and safely
You are losing members
one message at a time
You are losing members
one message at a time
You are losing members
one message at a time
You are losing members
one message at a time
Gradually, then suddenly.
Suddenly is the cancellation email. Gradually is the court nobody offered them, the locker room complaint running since March, the trainer who went quiet. They never told you. They told a group chat instead.
All of it happens in SMS, Instagram and WhatsApp, most of it informal, all of it running your club. An AI receptionist answers one door of a fifty-person building, while a duty manager still reads forty messages to find out who is covering tonight's class. This has been true for years, and it is only growing.
Gradually, then suddenly.
Suddenly is the cancellation email. Gradually is the court nobody offered them, the locker room complaint running since March, the trainer who went quiet. They never told you. They told a group chat instead.
All of it happens in SMS, Instagram and WhatsApp, most of it informal, all of it running your club. An AI receptionist answers one door of a fifty-person building, while a duty manager still reads forty messages to find out who is covering tonight's class. This has been true for years, and it is only growing.
Gradually, then suddenly.
Suddenly is the cancellation email. Gradually is the court nobody offered them, the locker room complaint running since March, the trainer who went quiet. They never told you. They told a group chat instead.
All of it happens in SMS, Instagram and WhatsApp, most of it informal, all of it running your club. An AI receptionist answers one door of a fifty-person building, while a duty manager still reads forty messages to find out who is covering tonight's class. This has been true for years, and it is only growing.
Gradually, then suddenly.
Suddenly is the cancellation email. Gradually is the court nobody offered them, the locker room complaint running since March, the trainer who went quiet. They never told you. They told a group chat instead.
All of it happens in SMS, Instagram and WhatsApp, most of it informal, all of it running your club. An AI receptionist answers one door of a fifty-person building, while a duty manager still reads forty messages to find out who is covering tonight's class. This has been true for years, and it is only growing.
We fix this for clubs
It's called Conversation Ops
Two years working in fitness taught us where the messages actually go.
We fix this for clubs
It's called Conversation Ops
Two years working in fitness taught us where the messages actually go.
We fix this for clubs
It's called Conversation Ops
Two years working in fitness taught us where the messages actually go.
We fix this for clubs
It's called Conversation Ops
Two years working in fitness taught us where the messages actually go.
WHAT IT COSTS
The cost is not the message
It is the action that never followed
Americans hold 81 million fitness memberships and made close to seven billion visits in 2025. The people who serve those visits got harder to keep, and every schedule change has to be arranged with somebody, at short notice, in a message.
Those messages carry four other things you cannot afford to lose
MEMBERS
The industry keeps 66.4 percent of its members in a year⁸, and around half of new members quit within six months.
The pattern is set early. A member who visits fewer than four times in their…
STAFF
Hourly club staff turn over at 26.9 percent a year, and a vacancy takes twenty days to fill¹¹.
You are replacing that labor at $36.74 an hour for trainers and $34.00 for group…
REPUTATION
Eight in ten prospective members read your reviews before they walk in, and among members who go on to stay, word of mouth drove 78 percent of sign-ups¹⁰.
That means your reputation is built in conversations you are not part of. A member…
REVENUE
In a mystery-shopping study of 410 inquiries to US and Canadian clubs, 58 percent of emails and between 52 and 61 percent of social messages got no reply, and Instagram averaged 37.4 hours to a first response¹⁴.
Speed decides these. The odds of qualifying a lead fall roughly twenty-fold once you pass…
WHAT IT COSTS
The cost is not the message
It is the action that never followed
Americans hold 81 million fitness memberships and made close to seven billion visits in 2025. The people who serve those visits got harder to keep, and every schedule change has to be arranged with somebody, at short notice, in a message.
Those messages carry four other things you cannot afford to lose
MEMBERS
The industry keeps 66.4 percent of its members in a year⁸, and around half of new members quit within six months.
The pattern is set early. A member who visits fewer than four times in their…
STAFF
Hourly club staff turn over at 26.9 percent a year, and a vacancy takes twenty days to fill¹¹.
You are replacing that labor at $36.74 an hour for trainers and $34.00 for group…
REPUTATION
Eight in ten prospective members read your reviews before they walk in, and among members who go on to stay, word of mouth drove 78 percent of sign-ups¹⁰.
That means your reputation is built in conversations you are not part of. A member…
REVENUE
In a mystery-shopping study of 410 inquiries to US and Canadian clubs, 58 percent of emails and between 52 and 61 percent of social messages got no reply, and Instagram averaged 37.4 hours to a first response¹⁴.
Speed decides these. The odds of qualifying a lead fall roughly twenty-fold once you pass…
WHAT IT COSTS
The cost is not the message
It is the action that never followed
Americans hold 81 million fitness memberships and made close to seven billion visits in 2025. The people who serve those visits got harder to keep, and every schedule change has to be arranged with somebody, at short notice, in a message.
Those messages carry four other things you cannot afford to lose
MEMBERS
The industry keeps 66.4 percent of its members in a year⁸, and around half of new members quit within six months.
The pattern is set early. A member who visits fewer than four times in their…
STAFF
Hourly club staff turn over at 26.9 percent a year, and a vacancy takes twenty days to fill¹¹.
You are replacing that labor at $36.74 an hour for trainers and $34.00 for group…
REPUTATION
Eight in ten prospective members read your reviews before they walk in, and among members who go on to stay, word of mouth drove 78 percent of sign-ups¹⁰.
That means your reputation is built in conversations you are not part of. A member…
REVENUE
In a mystery-shopping study of 410 inquiries to US and Canadian clubs, 58 percent of emails and between 52 and 61 percent of social messages got no reply, and Instagram averaged 37.4 hours to a first response¹⁴.
Speed decides these. The odds of qualifying a lead fall roughly twenty-fold once you pass…
Your club, your numbers
What the messages are worth
Move the sliders. The workings are underneath, and every assumption is one we can defend.
Your club, your numbers
What the messages are worth
Move the sliders. The workings are underneath, and every assumption is one we can defend.
Your club, your numbers
What the messages are worth
Move the sliders. The workings are underneath, and every assumption is one we can defend.
Your club, your numbers
What the messages are worth
Move the sliders. The workings are underneath, and every assumption is one we can defend.
Every year, across 10 sites
$627,000
Members kept
300
$180,000
a 1-point lift in retention
Members signed
675
$405,000
inquiries answered instead of missed
Manager days back
160
$42,000
cover and compliance chasing, handled
High volume runs $15 to $25. Mid market $50 to $80.
ALLSET SOLUTIONS
Solving conversation overload for
operators, trainers and members
The technology runs today for fitness professionals, so fitting one to your club is connection work, not a build. Start with whichever would make the biggest difference.
Live today
Connects to what you run
Weeks, not quarters
REFILL
The empty slot filled by message, in minutes
TRAINER VIEW
See a trainer losing momentum months before they leave
COVER
Tonight's class covered without the group blast.
AGENT FRONT DOOR
When your members send their agents, something is home
ALLSET SOLUTIONS
Solving conversation overload for
operators, trainers and members
The technology runs today for fitness professionals, so fitting one to your club is connection work, not a build. Start with whichever would make the biggest difference.
Live today
Connects to what you run
Weeks, not quarters
REFILL
The empty slot filled by message, in minutes
TRAINER VIEW
See a trainer losing momentum months before they leave
COVER
Tonight's class covered without the group blast.
AGENT FRONT DOOR
When your members send their agents, something is home
ALLSET SOLUTIONS
Solving conversation overload for
operators, trainers and members
The technology runs today for fitness professionals, so fitting one to your club is connection work, not a build. Start with whichever would make the biggest difference.
Live today
Connects to what you run
Weeks, not quarters
REFILL
The empty slot filled by message, in minutes
TRAINER VIEW
See a trainer losing momentum months before they leave
COVER
Tonight's class covered without the group blast.
AGENT FRONT DOOR
When your members send their agents, something is home
ALLSET SOLUTIONS
Solving conversation overload for
operators, trainers and members
The technology runs today for fitness professionals, so fitting one to your club is connection work, not a build. Start with whichever would make the biggest difference.
Live today
Connects to what you run
Weeks, not quarters
REFILL
The empty slot filled by message, in minutes
TRAINER VIEW
See a trainer losing momentum months before they leave
COVER
Tonight's class covered without the group blast.
AGENT FRONT DOOR
When your members send their agents, something is home
Messaging becomes something
your club can rely on
Messaging becomes something
your club can rely on
Messaging becomes something
your club can rely on
Messaging becomes something
your club can rely on
Agents that say they are agents
Ours are labeled as AI, plainly. In two years of running them, nobody has complained about talking to one. People are comfortable with a machine that is honest about being a machine.
"Hi, I'm the AllSet assistant. I can move your Tuesday session."
Nobody waits in silence
Routine work happens in the moment. When a question needs a person, the agent names who, sets an expectation and comes back. Inquiries go cold in the gap between asking and hearing anything, so we never leave the gap.
"I don't know that one. Chris is with a client for two hours. I'll come back to you."
Open, not watched
Everything captured is anonymized and open, and anyone in a channel can see what we store and every action we take. A team that feels watched moves the conversation somewhere darker, and then you pay to watch an empty room.
No transcripts. No PII. Anyone in the channel can inspect what we hold.
Agents that say they are agents
Ours are labeled as AI, plainly. In two years of running them, nobody has complained about talking to one. People are comfortable with a machine that is honest about being a machine.
"Hi, I'm the AllSet assistant. I can move your Tuesday session."
Nobody waits in silence
Routine work happens in the moment. When a question needs a person, the agent names who, sets an expectation and comes back. Inquiries go cold in the gap between asking and hearing anything, so we never leave the gap.
"I don't know that one. Chris is with a client for two hours. I'll come back to you."
Open, not watched
Everything captured is anonymized and open, and anyone in a channel can see what we store and every action we take. A team that feels watched moves the conversation somewhere darker, and then you pay to watch an empty room.
No transcripts. No PII. Anyone in the channel can inspect what we hold.
Agents that say they are agents
Ours are labeled as AI, plainly. In two years of running them, nobody has complained about talking to one. People are comfortable with a machine that is honest about being a machine.
"Hi, I'm the AllSet assistant. I can move your Tuesday session."
Nobody waits in silence
Routine work happens in the moment. When a question needs a person, the agent names who, sets an expectation and comes back. Inquiries go cold in the gap between asking and hearing anything, so we never leave the gap.
"I don't know that one. Chris is with a client for two hours. I'll come back to you."
Open, not watched
Everything captured is anonymized and open, and anyone in a channel can see what we store and every action we take. A team that feels watched moves the conversation somewhere darker, and then you pay to watch an empty room.
No transcripts. No PII. Anyone in the channel can inspect what we hold.
Agents that say they are agents
Ours are labeled as AI, plainly. In two years of running them, nobody has complained about talking to one. People are comfortable with a machine that is honest about being a machine.
"Hi, I'm the AllSet assistant. I can move your Tuesday session."
Nobody waits in silence
Routine work happens in the moment. When a question needs a person, the agent names who, sets an expectation and comes back. Inquiries go cold in the gap between asking and hearing anything, so we never leave the gap.
"I don't know that one. Chris is with a client for two hours. I'll come back to you."
Open, not watched
Everything captured is anonymized and open, and anyone in a channel can see what we store and every action we take. A team that feels watched moves the conversation somewhere darker, and then you pay to watch an empty room.
No transcripts. No PII. Anyone in the channel can inspect what we hold.
GETTING STARTED
One channel
Then the rest
Nobody hands over their operation on day one, and we would not ask. We start where the pressure is, prove it there, and expand once you have seen it work.
Book a meeting
Pick one channel
Start at stage one
Stage 1
LOOK
We find where the work is actually happening and measure it. No automation, nothing changes, and you get a baseline to judge everything else against.
Time it takes
STAGE 2
WE SHADOW
The system watches and proposes, without acting. You see what it would have done before it does anything.
Time it takes, etc, tangible output
STAGE 3
WE RUN ONE
One channel, one workflow, live, against criteria agreed before we start. Every action tested against the corpus built in the first two stages.
Time it takes, etc, tangible output
Phase 4
WE EXPAND
More channels, more of the work. Each one is easier than the last because the integration already exists.
Time it takes, etc, tangible output
GETTING STARTED
One channel
Then the rest
Nobody hands over their operation on day one, and we would not ask. We start where the pressure is, prove it there, and expand once you have seen it work.
Book a meeting
Pick one channel
Start at stage one
Stage 1
LOOK
We find where the work is actually happening and measure it. No automation, nothing changes, and you get a baseline to judge everything else against.
Time it takes
STAGE 3
WE RUN ONE
One channel, one workflow, live, against criteria agreed before we start. Every action tested against the corpus built in the first two stages.
Time it takes, etc, tangible output
STAGE 2
WE SHADOW
The system watches and proposes, without acting. You see what it would have done before it does anything.
Time it takes, etc, tangible output
Phase 4
WE EXPAND
More channels, more of the work. Each one is easier than the last because the integration already exists.
Time it takes, etc, tangible output
GETTING STARTED
One channel
Then the rest
Nobody hands over their operation on day one, and we would not ask. We start where the pressure is, prove it there, and expand once you have seen it work.
Book a meeting
Pick one channel
Start at stage one
Stage 1
LOOK
We find where the work is actually happening and measure it. No automation, nothing changes, and you get a baseline to judge everything else against.
Time it takes
STAGE 2
WE SHADOW
The system watches and proposes, without acting. You see what it would have done before it does anything.
Time it takes, etc, tangible output
STAGE 3
WE RUN ONE
One channel, one workflow, live, against criteria agreed before we start. Every action tested against the corpus built in the first two stages.
Time it takes, etc, tangible output
Phase 4
WE EXPAND
More channels, more of the work. Each one is easier than the last because the integration already exists.
Time it takes, etc, tangible output
GETTING STARTED
One channel
Then the rest
Nobody hands over their operation on day one, and we would not ask. We start where the pressure is, prove it there, and expand once you have seen it work.
Book a meeting
Pick one channel
Start at stage one
Stage 1
LOOK
We find where the work is actually happening and measure it. No automation, nothing changes, and you get a baseline to judge everything else against.
Time it takes
STAGE 2
WE SHADOW
The system watches and proposes, without acting. You see what it would have done before it does anything.
Time it takes, etc, tangible output
STAGE 3
WE RUN ONE
One channel, one workflow, live, against criteria agreed before we start. Every action tested against the corpus built in the first two stages.
Time it takes, etc, tangible output
Phase 4
WE EXPAND
More channels, more of the work. Each one is easier than the last because the integration already exists.
Time it takes, etc, tangible output
WHO BUILDS IT
Operations, data and AI people
Decades in, two years live
We came to this with decades inside large organizations, building operational structures and the data systems that hold them together. Then we built the piece that was missing: technology that pulls intent out of a conversation reliably enough to run operations on. Capturing messages is worth nothing if you cannot act on what is in them.
For two years we have run AllSet.chat. Agents that chase payments people would rather not chase, talk to our customers' customers, untangle scheduling and fill last-minute slots. Real money moving through real conversations, every day.
We are not guessing from a distance.
We have also walked organizations through the operational change that comes with it, which is usually the harder half. The problem is big. The way through it is built, and you can watch it work on your own conversations.
Robin Lacey
Co-founder & CEO
Service design and customer experience strategy for some of the world's most recognized companies, across retail, healthcare and finance. Now builds the operational structures this work has to land in, and leads on how AI gets applied without eroding the trust the work depends on.
Mike Hogan
Co-founder & CTO
Three decades building software that runs real operations. Scheduling, loyalty, CRM, billing. Built the intent extraction that makes conversation reliable enough to run operations on.
Michael Darragh
Chief Marketing Officer
Growth and brand strategist focused on AI adoption. 25 years across EMEA, APAC and the Americas, from startups to superbrands. Builds the partnerships and distribution that scale this.
WHO BUILDS IT
Operations, data and AI people
Decades in, two years live
We came to this with decades inside large organizations, building operational structures and the data systems that hold them together. Then we built the piece that was missing: technology that pulls intent out of a conversation reliably enough to run operations on. Capturing messages is worth nothing if you cannot act on what is in them.
For two years we have run AllSet.chat. Agents that chase payments people would rather not chase, talk to our customers' customers, untangle scheduling and fill last-minute slots. Real money moving through real conversations, every day.
We are not guessing from a distance.
We have also walked organizations through the operational change that comes with it, which is usually the harder half. The problem is big. The way through it is built, and you can watch it work on your own conversations.
Robin Lacey
Co-founder & CEO
Service design and customer experience strategy for some of the world's most recognized companies, across retail, healthcare and finance. Now builds the operational structures this work has to land in, and leads on how AI gets applied without eroding the trust the work depends on.
Mike Hogan
Co-founder & CTO
Three decades building software that runs real operations. Scheduling, loyalty, CRM, billing. Built the intent extraction that makes conversation reliable enough to run operations on.
Michael Darragh
Chief Marketing Officer
Growth and brand strategist focused on AI adoption. 25 years across EMEA, APAC and the Americas, from startups to superbrands. Builds the partnerships and distribution that scale this.
WHO BUILDS IT
Operations, data and AI people
Decades in, two years live
We came to this with decades inside large organizations, building operational structures and the data systems that hold them together.
Read more
Robin Lacey
Co-founder & CEO
Service design and customer experience strategy for some of the world's most recognized companies, across retail, healthcare and finance. Now builds the operational structures this work has to land in, and leads on how AI gets applied without eroding the trust the work depends on.
Mike Hogan
Co-founder & CTO
Three decades building software that runs real operations. Scheduling, loyalty, CRM, billing. Built the intent extraction that makes conversation reliable enough to run operations on.
Michael Darragh
Chief Marketing Officer
Growth and brand strategist focused on AI adoption. 25 years across EMEA, APAC and the Americas, from startups to superbrands. Builds the partnerships and distribution that scale this.
WHO BUILDS IT
Operations, data and AI people
Decades in, two years live
We came to this with decades inside large organizations, building operational structures and the data systems that hold them together. Then we built the piece that was missing: technology that pulls intent out of a conversation reliably enough to run operations on. Capturing messages is worth nothing if you cannot act on what is in them.
For two years we have run AllSet.chat. Agents that chase payments people would rather not chase, talk to our customers' customers, untangle scheduling and fill last-minute slots. Real money moving through real conversations, every day.
We are not guessing from a distance.
We have also walked organizations through the operational change that comes with it, which is usually the harder half. The problem is big. The way through it is built, and you can watch it work on your own conversations.
Robin Lacey
Co-founder & CEO
Service design and customer experience strategy for some of the world's most recognized companies, across retail, healthcare and finance. Now builds the operational structures this work has to land in, and leads on how AI gets applied without eroding the trust the work depends on.
Mike Hogan
Co-founder & CTO
Three decades building software that runs real operations. Scheduling, loyalty, CRM, billing. Built the intent extraction that makes conversation reliable enough to run operations on.
Michael Darragh
Chief Marketing Officer
Growth and brand strategist focused on AI adoption. 25 years across EMEA, APAC and the Americas, from startups to superbrands. Builds the partnerships and distribution that scale this.
PROOF
The people we work with
in their own words
It's been brilliant to watch AllSet grow, and to see the impact they're having across the sector. By automating the operational side inside the chat channels trainers already live in, they're taking the admin grind out of running a fitness business — and that's exactly the kind of thinking we love to see. More time coaching, less time on paperwork, and more people getting active as a result.
Mark Mansfield
Head of Membership, ukactive
The AllSet team have been brilliant to work with. Their platform makes a real difference to our trainers day to day — they run their businesses straight from their chat channels, with bookings and payments taken care of. They also worked closely with us to rethink onboarding: what was a PDF form is now a streamlined flow into our CRM that gets new trainers up and running in minutes, with far less admin at our end.
James Lorey
Co-owner & Director, YOUR Personal Training
PROOF
The people we work with
in their own words
It's been brilliant to watch AllSet grow, and to see the impact they're having across the sector. By automating the operational side inside the chat channels trainers already live in, they're taking the admin grind out of running a fitness business — and that's exactly the kind of thinking we love to see. More time coaching, less time on paperwork, and more people getting active as a result.
Mark Mansfield
Head of Membership, ukactive
The AllSet team have been brilliant to work with. Their platform makes a real difference to our trainers day to day — they run their businesses straight from their chat channels, with bookings and payments taken care of. They also worked closely with us to rethink onboarding: what was a PDF form is now a streamlined flow into our CRM that gets new trainers up and running in minutes, with far less admin at our end.
James Lorey
Co-owner & Director, YOUR Personal Training
PROOF
The people we work with
in their own words
It's been brilliant to watch AllSet grow, and to see the impact they're having across the sector. By automating the operational side inside the chat channels trainers already live in, they're taking the admin grind out of running a fitness business — and that's exactly the kind of thinking we love to see. More time coaching, less time on paperwork, and more people getting active as a result.
Mark Mansfield
Head of Membership, ukactive
PROOF
The people we work with
in their own words
It's been brilliant to watch AllSet grow, and to see the impact they're having across the sector. By automating the operational side inside the chat channels trainers already live in, they're taking the admin grind out of running a fitness business — and that's exactly the kind of thinking we love to see. More time coaching, less time on paperwork, and more people getting active as a result.
Mark Mansfield
Head of Membership, ukactive
The AllSet team have been brilliant to work with. Their platform makes a real difference to our trainers day to day — they run their businesses straight from their chat channels, with bookings and payments taken care of. They also worked closely with us to rethink onboarding: what was a PDF form is now a streamlined flow into our CRM that gets new trainers up and running in minutes, with far less admin at our end.
James Lorey
Co-owner & Director, YOUR Personal Training
See what a week of your messages holds
Thirty minutes, and we will show you where the work is going in your club: cover, waitlists, inquiries, trainers. You will leave knowing what connecting it would take, and what it would be worth.
Book a 30 min intro
Choose a time that suits you. We'll confirm by email within one business day.
See what a week of your messages holds
Thirty minutes, and we will show you where the work is going in your club: cover, waitlists, inquiries, trainers. You will leave knowing what connecting it would take, and what it would be worth.
Book a 30 min intro
Choose a time that suits you. We'll confirm by email within one business day.
See what a week of your messages holds
Thirty minutes, and we will show you where the work is going in your club: cover, waitlists, inquiries, trainers. You will leave knowing what connecting it would take, and what it would be worth.
Book a 30 min intro
Choose a time that suits you. We'll confirm by email within one business day.
See what a week of your messages holds
Thirty minutes, and we will show you where the work is going in your club: cover, waitlists, inquiries, trainers. You will leave knowing what connecting it would take, and what it would be worth.
Book a 30 min intro
Choose a time that suits you. We'll confirm by email within one business day.